It's a de facto marriage made in populist heaven — the unholy union between the little Aussie huckster Dick Smith and the crass, unquestioning tabloid TV of A Current Affair.
Desperate for a smoking gun yesterday, silks for Big Tobacco played the Orwell card, accusing the government of engaging in doublespeak over what effect the law will have on their trademarks.
ABC supremo Mark Scott will have been smiling over his cornflakes this morning after the national broadcaster was a surprise winner at last night's Logie awards.
A fortnight ago you didn't know who they were, now their Anglo-Irish haircuts are everywhere. So who's riding the barely-legal boy band behemoth that is One Direction?
David Walsh hasn't just changed how the rest of the country sees Tasmania with his sex and death museum, he's altered the very mindset of the Apple Isle itself.
One assumes the PM's not texted Rebekah Brooks his commiserations with lol this time around.