Just in case Brisbane residents haven't heard of Clive Palmer, the mining magnate's splashing his own face across a number of billboards in the city's north.
The billboard marketing plan comes as part of Palmer's intention to run for LNP pre-selection in Wayne Swan's Federal seat of Lilley.
The first of the billboards, beaming down at motorists traveling along Sandgate Road in Virgina, displays Palmer giving the thumbs up with the slogan: "Together we can achieve the extraordinary".
But motorists might be more impressed by the extraordinary appearance of Palmer on the billboards, given the mining magnate's looking particularly trim.
Brisbane residents can expect to see more of the billboards rolled out in the coming weeks. Although for Palmer, he needs to win over Lilley's LNP members to take out the race – not the city's motorists.
Swan, meanwhile, is unfazed by the Palmer pitch. He tweeted yesterday that Clive's first foray into his electorate was "literally a sign".
Won't pay a $333 speeding fine. And yet despite having enough cash to throw at a billboard marketing plan, there are reports today that Palmer's refusing to pay a speeding fine.
According to the Gold Coast Bulletin, Palmer was caught driving his Mercedes Benz at 87km/h in a 60km/h zone, costing him four demerit points along with a $333 fine.
The speeding ticket's gone unpaid for four months, according to the Bulletin, with Palmer currently being pursued by the State Penalties Enforcement Registry.
We're guessing Palmer intends to fight this one in court.