Power Play #66: Ditch contacts for connections

Power Players know that contacts are just names and numbers, but connections are meaningful relationships that grow over time.

Forget padding the Rolodex and do what Power Players do -- which is to focus their energy on making connections that help their career and their business.

Not just any connections but the ones that make sense and fit comfortably. Power Players also know that having a couple of great (real) connections carry more weight than weak (pretend) connections that might look good on paper but don't translate into anything substantial or grounded.

If ever there were an example of less is more, this is it. Power Players know that contacts carry little substance and value. They seek valuable (lasting) connections – and so should you.

Entrepreneur, strategist and author, Rose Herceg, co-founded Pophouse, specialising in social forecasting, market research and business strategy in 1998 before selling it to STW in 2006.

Until recently Rose was strategy director of the STW Group, working across 70 companies on strategy, social forecasting, trends analysis and innovation. She is currently developing several online start-ups in media and media content.