Nothing says power quite like a guest appearance from a great icon.
Power Players keep a list of iconic figures in their Rolodex and from time to time they bring them in to do the classic inspirational chat.
Hearing it straight from the icon's mouth makes everything more believable. They lived it, lived through it and probably know what they're talking about. That the Power Player can tap the right person on the shoulder and get them in the room is also pretty impressive.
Icons remind us all that it's possible. Their star wattage also goes a long way to turning just another day into a memorable one.
Power Players also have fun with their icon selection. The more surprising or lateral the icon, the better the value. Because Power Players know that it's these unexpected moments that lift their team's spirits and transform ordinary into extraordinary.
Entrepreneur, strategist and author Rose Herceg co-founded Pophouse, specialising in social forecasting, market research and business strategy in 1998 before selling it to STW in 2006. Until recently Rose was strategy director of the STW Group, working across 70 companies on strategy, social forecasting, trends analysis and innovation. She is currently developing several online start-ups in media and media content.