Undeterred by the ratings flop that was MTR, Andrew Bolt will soon launch his first full-time foray into the Sydney talkback radio market alongside fellow conservative crusader Steve Price.
Bolt has signed a deal to appear each weeknight on 2GB from 8pm, meaning the talkback station now boasts The Power Index's three most powerful megaphones -- Bolt, Alan Jones and Ray Hadley -- on its roster.
Bolt will again team up with radio veteran and former MTR mornings host Steve Price for the four hour show.
Scoring his first full-time Sydney gig is a coup for the Melburnian, but it's unlikely that Bolt's radio appearances will influence public debate to the same extent as his columns or blog posts.
Morning talkback hosts command audiences far larger than their PM counterparts and help set the day's news agenda. Bolt and Price's show, by contrast, will involve analysis of the day's events and highlights from Jones' and Hadley's programs.
2GB owner John Singleton will be hoping that the show performs better in the ratings than it did on MTR when it aired in the morning. Bolt and Price drew an audience share of around 2% (top talkback hosts like Hadley command 20% audience shares).
Before joining MTR, Price hosted the mornings show on 2UE, where he struggled to compete against Hadley on 2GB.
Bolt's TV show, The Bolt Report, was renewed for a second season but has been a ratings disappointment, drawing in only around 130,000 viewers an episode.
Veteran 2GB night-time host Brian Wiltshire has reportedly been offered the midnight to dawn shift as a consolation for losing his slot.