They own media empires or just run them. They tell journalists what to write, or they don't. But one thing's for sure: Media Maestros hire the executives, editors and producers who bring us our news and views. And they set the culture of the TV networks, newspapers and magazine groups that we tune into.
They're the people the politicians want to get onside, the people who can bend the rules in their favour and the people who determine what sort of media Australia has and whether it survives.
Begins publishing 5 December 2011.