SPINNERS AND ADVISERS
-
The Immigration Department spokesman is driven and divisive
-
A crucial cog in the ALP spin machine
-
Known as a marketing “mercenary” for his willingness to go where others won’t
-
The affable ad man played a crucial role in Rudd's election - and demise
-
When the media pack is baying for blood, you want Cato in your corner
-
Allen’s long-term influence in Australian corporate affairs is unmatched
-
Pollster, lobbyist, strategist: Tex has all the dark arts covered
-
Can Gillard’s likeable chief of staff save her from going under?
-
The enigmatic corporate adviser commands respect at the big end of town
-
The “Queen of No” has her critics, but no-one questions her clout
Although they don't possess power in their own right, there are thousands of public relations and corporate or government affairs practitioners whose advice and counsel guides the way power works in Australia. These are the spinners (aka spinmeisters) who carefully plot the actions, words, body language and strategies of CEOs, chairmen, politicians and other public figures. Although their names are hardly known, and they maintain deliberately low profiles, they are crucial to framing the way power is wielded.
Begins publishing 6 February 2012.
2GB top guns slam Gillard's chief spin doctor as a bully
Presenters at Sydney's top-rating talkback station 2GB have accused Julia Gillard's chief spin doctor, John McTernan, of bullying and abusive language.
Abbott adviser Peta Credlin warned over House interjection
She may be known in Canberra circles as the 'Queen of No', but Peta Credlin could also soon be persona non grata in parliament after Tony Abbott's chief of staff was accused of piping up yesterday from the advisers box.
Australia's top five in-house spinners and advisers
Public affairs managers in major companies were once considered little more than mouthpieces. Now, the best operatives report directly to the CEO, have a seat at the decision making table and earn serious dough. It's big business: our top five are at companies like Qantas, Coles and Westfield.
Bruce Hawker quits Queensland campaign
It isn't only Kevin Rudd playing a high-stakes game in his bid to reclaim the ALP leadership. So is veteran Labor strategist Bruce Hawker.
Bruce Hawker: will work for Anna Bligh again, not Julia Gillard
Veteran ALP spin doctor Bruce Hawker has admitted he's unlikely to work on Labor's next federal election campaign after playing a starring role in Kevin Rudd's disastrous leadership challenge.
Carbon message lost in negativity: Neil Lawrence
Neil Lawrence, the marketer behind the Kevin07 ad campaign, has slammed the Gillard government's attempt to sell the carbon tax as puerile and asinine.
Cato and Lawrence launch pokie reform ad blitz
The Stop the Loss Coalition -- which includes churches, The Salvation Army and activist group GetUp! – hopes the ads will encourage Julia Gillard to strengthen her poker machine reform legislation by adopting a $1 bet limit and/or a pre-commitment scheme.
John Connolly: the spinner at the centre of the Star sex scandal
The sex scandal engulfing Sydney's recently re-opened Star casino and the NSW Government just keeps getting murkier – and more incestuous.
Power in Australia belongs to no one
Pollsters, factional leaders and spinners can try all they want to claim victory for the way Australia is run. But real power hardly exists here at all, writes spinner Toby Ralph.
The world of spinners and advisers
They spruik, they schmooze, they strategise. And they wield extraordinary power by proxy despite often having no official claim to authority.
Todd Sampson
Todd Sampson – the much-loved Gruen Transfer panellist with a penchant for edgy T-shirts – is rising up The Power Index.
Twenty influential spinners and advisers
This week we're profiling Australia's most influential backroom operators, the spinners and advisers who shape how the powerful act – and how the public perceives them. Here, Matthew Knott presents the shortlist.
When judging PR power, it's the degree of difficulty that counts
The Power Index's Top Ten PR people raises some fascinating questions about how you judge PR people and their influence in what is essentially a transient industry operating within complex societies.
 |
 |
 |
 |
 |
One assumes the PM's not texted Rebekah Brooks his commiserations with lol this time around.